Privacy Policy
Our commitment to your privacy
At Sootriva, we value the trust you place in us. We are committed to respecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, store, protect, and share personal information when you visit sootriva.com, create an account, place an order, or interact with our services.
Last updated 21 October 2026
Our commitment
Sootriva processes personal information in accordance with applicable Indian laws, including relevant provisions of the Information Technology Act, 2000 and the Digital Personal Data Protection framework as they come into force.
Who we are
- Brand
- SOOTRIVA
- Legal seller / data handling entity
- Kimothi HUF (Hindu Undivided Family (HUF))
- Business address
- E-17/107 Ivy Apartments, Wagholi, Pune, Maharashtra – 412207
- [email protected]
For privacy-related requests or concerns, customers may contact [email protected].
Information we collect
Depending on how you interact with our website, we may collect the following information.
Personal & contact information
- Name
- Email address
- Mobile number
- Billing and delivery addresses
Order & transaction information
- Products purchased
- Order history
- Order amounts
- Transaction references
- Payment status
- Delivery and return information
Account information
- Account identifiers
- Saved addresses
- Wishlist preferences
- Membership and loyalty information, where available
- Login and account security information
Technical & usage information
- Device and browser information
- IP address
- Website interaction data
- Cookies and similar technologies
- Analytics events and activity, where enabled
Customer communications
We may retain enquiries, complaints, reviews, and communications sent through our customer support channels.
We only collect and process information for lawful purposes connected with our services or other purposes disclosed to you.
How we use your information
Your information may be used to:
- Process and fulfil orders.
- Confirm payments and transactions.
- Arrange shipping and delivery.
- Communicate order status and tracking information.
- Respond to customer enquiries.
- Process cancellations, returns, and refunds.
- Maintain customer accounts and wishlists.
- Administer membership privileges and loyalty benefits.
- Improve website performance and user experience.
- Maintain website security and prevent fraud.
- Comply with applicable legal obligations.
- Send promotional communications where lawfully permitted.
We will not use your personal information for unrelated purposes without an appropriate lawful basis.
Payments & financial information
Sootriva may use authorised third-party payment service providers to process online transactions. Depending on the payment method, these providers may collect or process the information needed to complete the payment.
Sootriva may receive transaction references, payment status, and limited payment-related information necessary for order management and reconciliation.
We do not intend to store complete card numbers, CVV codes, or other sensitive authentication credentials on our own website servers. Payment processing may also be subject to the applicable service provider’s privacy and security terms.
Cookies & similar technologies
Sootriva may use cookies and similar technologies to support website functionality and improve the shopping experience.
Essential cookies
These help with features such as session management, shopping carts, authentication, and security.
Analytics cookies
Where enabled, these help us understand website performance and customer interactions.
Advertising & marketing cookies
Where enabled and lawfully permitted, these may help measure advertising effectiveness and display relevant promotions.
Users may manage optional cookie preferences through available website controls and browser settings. Disabling certain technologies may affect some website features.
Advertising, Meta Pixel & analytics
Sootriva may use advertising and analytics services, including Meta Pixel, Meta Conversions API, or similar technologies. Where implemented, these services may help us measure events such as:
- Product page views
- Adding products to the shopping cart
- Starting checkout
- Completed purchases
Depending on the tools and settings used, relevant event information and permitted identifiers may be shared with advertising or analytics providers.
Optional advertising technologies will be used subject to applicable consent and privacy requirements. Customers may manage relevant marketing preferences using the choices made available by Sootriva and applicable third-party platforms.
Sharing information with service providers
To operate our website and fulfil orders, Sootriva may share relevant personal information with trusted service providers. These may include:
Payment providers
For processing, validating, and reconciling transactions.
Logistics partners
For arranging delivery, tracking orders, and handling approved returns.
Communication providers
For sending order updates, OTP messages, customer support responses, and permitted notifications.
Website & hosting providers
For hosting, maintaining, securing, and operating our digital services.
Analytics & advertising providers
For measurement, performance analysis, and permitted marketing activities.
We aim to limit shared information to what is reasonably necessary for the relevant service. We may also disclose information where required by applicable law or a valid legal process.
Marketing communications
Sootriva may communicate information about new collections, exclusive privileges, promotions, or special offers through email, SMS, WhatsApp, or other permitted communication channels. Promotional communications will be sent in accordance with applicable laws and consent requirements.
Customers may opt out of optional marketing communications through available unsubscribe mechanisms or by contacting [email protected].
Opting out of marketing does not prevent necessary communications about orders, deliveries, security, or customer service.
The Sootriva Circle & loyalty information
Where customers participate in The Sootriva Circle or a loyalty programme, Sootriva may process information needed to administer membership features. This may include purchase history, membership status, applicable privileges, and reward transactions.
Sootriva Coins, if launched, may involve the processing of reward balances, earning history, redemption history, and related account information. Programme-specific details will be disclosed where applicable.
Data security
We aim to maintain reasonable technical and organisational safeguards designed to protect personal information from unauthorised access, misuse, loss, or disclosure. Security controls may include access restrictions, secure communications, authentication controls, logging, and other appropriate measures.
No internet-based platform can guarantee absolute security. Customers are encouraged to protect their login credentials and notify us if they suspect unauthorised account activity.
Data retention
We retain personal information for as long as reasonably necessary for the purposes for which it was collected or as otherwise required or permitted by applicable law.
Retention periods may depend on the type of information and purposes involved, including order fulfilment, customer support, accounting, legal compliance, fraud prevention, and dispute resolution.
Where information is no longer required, we will take appropriate steps to delete, anonymise, or otherwise securely dispose of it, subject to applicable retention obligations.
Your privacy choices & rights
Subject to applicable law, customers may have rights to:
- Request information about their personal data.
- Request correction of inaccurate personal information.
- Request erasure of eligible personal data.
- Withdraw consent where processing is based on consent.
- Manage optional marketing preferences.
- Raise grievances concerning personal information.
- Exercise other rights available under applicable data protection law.
To submit a privacy-related request, email [email protected]. We may request reasonable verification before responding to protect customer information from unauthorised disclosure. Requests will be handled in accordance with applicable legal requirements.
Withdrawal of consent
Where our processing relies on consent, customers may withdraw that consent through available preference controls or by contacting [email protected]. Withdrawal will not affect processing already carried out lawfully before the withdrawal.
Certain services may become unavailable if information essential to their operation can no longer be processed. We may continue processing information where otherwise permitted or required by law.
Children's privacy
Sootriva’s online shopping services are intended primarily for adults.
Customers placing orders should be legally capable of entering into purchase contracts.
Where the processing of children’s personal data is applicable, Sootriva will follow relevant legal requirements, including applicable consent and safeguarding obligations.
Third-party websites
Our website may include links to third-party websites or platforms. These websites may operate under their own privacy policies and terms.
We encourage customers to review the relevant policies when accessing external services.
International data processing
Certain technology or service providers may process information using infrastructure located outside India.
Any international processing or transfer of personal data will be subject to applicable Indian legal restrictions and requirements.
Updates to this Privacy Policy
We may update this Privacy Policy to reflect changes to our services, technology, business operations, or applicable laws. The revised policy will be published on our website with an updated effective date.
Where required, we will provide additional notice or obtain appropriate consent.
Privacy & grievance contact
For questions about this Privacy Policy, personal data, consent preferences, or privacy-related grievances, please contact:
- [email protected]
- Phone
- +91 84465 81439
- Business address
- E-17/107 Ivy Apartments, Wagholi, Pune, Maharashtra – 412207
- Privacy contact
- Manuj Gupta
- Designation
- Grievance Officer
Privacy requests and grievances will be addressed in accordance with applicable legal requirements.
Questions about your personal information? Write to [email protected] and a person will answer.
Nothing here limits any right you have under applicable data protection or consumer protection law.